Brightening & Glowing Serum – with Vitamin E + B5 + Kojic Acid
pH Balanced • Paraben-Free • Daily Serum
Hero Ingredients: Vitamin E + B5 + Kojic Acid
How to Use: Apply 2–3 drops to clean, toned skin. Gently pat in before moisturizer. Use once or twice daily.
Full Ingredients: Aqua, Mineral Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Glyceryl Stearate & PEG-100 Stearate, Cetyl Alcohol, Panthenol, Kojic Acid, Tocopheryl Acetate, DMDM Hydantoin
What's inside me
What's inside me
How to use me
How to use me
Shipping
Shipping
Free delivery across Pakistan on shopping of RS. 1500 or more.
Once you place your order, we'll confirm it within 24 hours. Your order will be packed and dispatched, and delivered to your door within 3 to 7 working days.
We want you to love what arrives. If anything is wrong with your order (damaged packaging, incorrect item) reach out to us and we'll make it right.
Questions before you order? Message us on WhatsApp. We're here.
Benefits of the Brightening & Glowing Serum
Three actives layered into one step — Kojic Acid, Panthenol (B5), and Vitamin E — for a more even, radiant complexion over time.
Reduces pigmentation
Kojic Acid targets dark spots and discoloration for a more even skin tone with consistent use.
Soothes & repairs
Panthenol (Vitamin B5) calms skin and supports its natural repair process, reducing sensitivity from active ingredients.
Nourishes & protects
Vitamin E delivers antioxidant support, helping skin recover from daily environmental stress.
Three actives, one step
Combines brightening, soothing, and nourishing benefits without layering multiple separate products.
pH balanced
Formulated to work with your skin's natural barrier, not against it — safe for daily use.
Paraben-free
A clean, gentle daily formula without the worry of long-term irritation.
Real Results, Real Skin
"Serum lagane ke baad skin calm ho jati hai, redness bhi kam hui hai. Dark spots pe bhi farq mehsoos ho raha hai."
"Love that it does three things at once — I was using separate products before and this feels just as effective, if not more."
"Achi serum hai, thori si sticky feel hoti hai shuru mein but absorb ho jati hai jaldi. Sunscreen zaroor lagayein sath mein."
Ingredients & What They Do
A short, clean ingredient list — every ingredient is there for a reason. No filler, no unnecessary additives.
| Ingredient | What It Is | Benefit For Your Skin |
|---|---|---|
| Aqua (Water) Base |
The base of the formula — carries and dissolves every other ingredient. | Forms the lightweight base of the serum. |
| Mineral Oil Supporting |
A gentle, widely-used emollient that sits on skin's surface. | Helps seal in moisture after application. |
| Glycerin Supporting |
A humectant — a natural moisture-binding ingredient found in most skincare. | Draws moisture into skin, supporting hydration alongside the actives. |
| Propylene Glycol Functional |
A humectant and solvent that helps blend and stabilize the formula. | Helps active ingredients distribute evenly through the serum. |
| Cetearyl Alcohol Emulsifier |
A fatty alcohol (not a drying alcohol) used to thicken and stabilize the formula. | Gives the serum a smooth, non-greasy texture. |
| Glyceryl Stearate & PEG-100 Stearate Emulsifier |
A common emulsifier pair that blends water and oil components smoothly. | Keeps the serum's texture silky and stable so it applies evenly. |
| Cetyl Alcohol Supporting |
A fatty alcohol that softens texture and stabilizes the formula. | Gives the serum a smooth, non-greasy after-feel. |
| Panthenol (Vitamin B5) Hero Ingredient |
A form of Vitamin B5 known for its soothing and skin-repairing properties. | Calms skin and supports barrier repair, helping offset irritation from active ingredients. |
| Kojic Acid Hero Ingredient |
A brightening acid derived from certain fungi, widely used for pigmentation. | Targets dark spots and uneven pigmentation with consistent use. |
| Tocopheryl Acetate (Vitamin E) Hero Ingredient |
A stable, skin-friendly form of Vitamin E. | Provides antioxidant support and helps nourish skin. |
| DMDM Hydantoin Preservative |
A preservative used at safe, regulated levels to keep water-based products fresh. | Protects the formula from bacterial and fungal growth once opened. |
Hero ingredients — Panthenol, Kojic Acid, and Vitamin E — drive the soothing, brightening, and nourishing effects. Supporting ingredients improve texture and hydration. Functional/emulsifier ingredients keep the formula stable and effective — standard across the skincare industry at the concentrations used here.
Who Should Use This Serum
Dark spots & uneven pigmentation
Kojic Acid works to visibly reduce discoloration from breakouts or sun exposure over time.
Skin that reacts easily to actives
Panthenol soothes and supports skin's barrier, helping offset irritation that stronger actives can cause.
Anyone wanting an all-in-one treatment step
Combines brightening, soothing, and antioxidant support in a single product instead of three.
Those following the full Faciio routine
Designed to be used after the Toner and before the Moisturizer for a complete brightening system.
Anyone committed to daily SPF
Kojic Acid can increase sun sensitivity — best suited to those who'll follow up with sunscreen every morning.
Dull or tired-looking skin
Vitamin E and Panthenol help restore a healthier, more nourished look alongside the brightening effect.
How to Use It
Cleanse & tone first
Start with clean, toned skin so the serum can absorb properly.
Apply 2–3 drops
A small amount goes a long way — 2–3 drops is enough for the full face.
Pat in gently
Gently pat (don't rub) into skin and let it absorb before the next step.
Follow with moisturizer
Seal it in with your Faciio Moisturizer, and SPF during the day.
Use once or twice daily
Frequently Asked Questions
Does this replace sunscreen?
No. Kojic Acid can increase skin's sensitivity to the sun, so a separate SPF is essential every morning while using this serum — it doesn't substitute for one.
Can I use this with the Faciio Moisturizer?
Yes — they're designed to work together. Apply this serum after your toner, then follow with the Faciio Moisturizer to seal everything in.
How many drops should I use, and how often?
2–3 drops is enough for the full face. It can be used once or twice daily depending on your skin's tolerance — start with once daily if you're new to Kojic Acid.
How long until I see results?
Pigmentation fades gradually — most people notice a visible difference over several weeks of consistent daily use, not overnight.
Is this suitable for sensitive skin?
Panthenol helps soothe skin, but Kojic Acid can still be irritating for some sensitive skin types. We recommend a patch test before regular use.
Do you offer Cash on Delivery?
Yes, Cash on Delivery is available across Pakistan, along with online payment options at checkout.