Brightening & Glowing Face Wash — with Niacinamide
pH Balanced • Paraben-Free • Daily Wash
Hero Ingredients: Niacinamide
How to Use: Massage a small amount onto damp skin, work into a lather, and rinse thoroughly with lukewarm water. Use morning and night.
Full Ingredients: Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide DEA, Glycerin, Propylene Glycol, Niacinamide, Tocopheryl Acetate, Citric Acid, Disodium EDTA, DMDM Hydantoin
What's inside me
What's inside me
How to use me
How to use me
Shipping
Shipping
Free delivery across Pakistan on shopping of RS. 1500 or more.
Once you place your order, we'll confirm it within 24 hours. Your order will be packed and dispatched, and delivered to your door within 3 to 7 working days.
We want you to love what arrives. If anything is wrong with your order (damaged packaging, incorrect item) reach out to us and we'll make it right.
Questions before you order? Message us on WhatsApp. We're here.
Benefits of the Brightening & Glowing Face Wash
Niacinamide and Vitamin E, in a daily cleanser that brightens from the very first step of your routine.
Cleanses without stripping
Lifts away dirt, oil, and impurities while leaving skin's moisture barrier intact — no post-wash tightness.
Brightening from step one
Niacinamide works on tone and dullness during your cleanse, not just in the products layered after it.
Antioxidant protection
Vitamin E (Tocopheryl Acetate) helps protect skin from daily environmental stress while you wash.
Preps skin for the rest of your routine
A clean, balanced canvas so your toner, serum, and moisturizer absorb the way they're meant to.
pH balanced
Formulated to work with your skin's natural barrier, not against it — safe for daily AM and PM use.
Paraben-free
A clean, gentle formula suitable for everyday use without the worry of long-term irritation.
Real Results, Real Skin
"Bohat gentle hai, face tight nahi hota wash ke baad. Pehle jo face wash use karti thi uske baad skin khichti thi, ye alag hai."
"Good everyday cleanser — lathers nicely and my skin actually looks brighter after a few weeks of consistent use, not just clean."
"Roz use karti hoon morning aur night. Dryness nahi hoti jo mujhe pehle wale face washes se hoti thi."
Ingredients & What They Do
A short, clean ingredient list — every ingredient is there for a reason. No filler, no unnecessary additives.
| Ingredient | What It Is | Benefit For Your Skin |
|---|---|---|
| Aqua (Water) Base |
The base of the formula — carries and dissolves every other ingredient. | Delivers the formula evenly across skin during cleansing. |
| Sodium Laureth Sulfate Cleansing Agent |
A mild, widely-used surfactant that creates lather in cleansers. | Lifts away dirt, oil, and impurities so skin feels properly clean. |
| Cocamidopropyl Betaine Supporting |
A gentle co-surfactant derived from coconut oil, used to soften harsher cleansing agents. | Reduces potential irritation from the primary surfactant and adds a creamy, gentle lather. |
| Cocamide DEA Functional |
A foam booster and thickener commonly used in cleansers. | Improves lather texture and gives the wash a richer, more pleasant feel. |
| Glycerin Supporting |
A humectant — a natural moisture-binding ingredient found in most skincare. | Helps skin retain moisture during cleansing, reducing post-wash dryness. |
| Propylene Glycol Functional |
A humectant and solvent that helps blend and stabilize the formula. | Keeps the formula's texture consistent and supports even ingredient distribution. |
| Niacinamide (Vitamin B3) Hero Ingredient |
A well-researched, multi-benefit form of Vitamin B3. | Brightens tone, evens out discoloration, and helps strengthen the skin barrier — starting from your cleanse step. |
| Tocopheryl Acetate (Vitamin E) Hero Ingredient |
A stable, skin-friendly form of Vitamin E. | Provides antioxidant support and helps soften skin during cleansing. |
| Citric Acid pH Adjuster |
A naturally-derived acid used to fine-tune a formula's pH level. | Keeps the wash's pH balanced and compatible with skin's natural surface. |
| Disodium EDTA Stabilizer |
A stabilizing agent used in small amounts across most skincare and cosmetic formulas. | Binds trace minerals so the product stays stable and effective over its shelf life. |
| DMDM Hydantoin Preservative |
A preservative used at safe, regulated levels to keep water-based products fresh. | Protects the formula from bacterial and fungal growth once opened. |
Hero ingredients are the actives driving the brightening effect. Supporting ingredients improve texture and gentleness. Functional/stabilizer ingredients keep the formula safe, stable, and effective — standard across the skincare industry at the concentrations used here.
Who Should Use This Face Wash
Dull, tired-looking skin
If your skin looks flat even right after washing, this is designed to brighten from the very first step.
Uneven skin tone
Daily Niacinamide use from the cleanse step helps with patchy tone and discoloration over time.
Normal to oily skin
Foams to a proper clean without over-drying — suitable for skin that gets oily through the day.
Anyone tired of tight, dry-feeling washes
Formulated to cleanse thoroughly without leaving that stripped, tight feeling afterward.
First step of a brightening routine
Pairs directly with the Faciio Brightening Toner, Serum, and Moisturizer for a full routine.
Daily, twice-a-day use
Gentle enough to build into a consistent morning and night cleansing habit.
How to Use It
Wet your face
Splash your face with lukewarm water to dampen skin before applying the cleanser.
Massage into a lather
Take a small amount and massage gently onto damp skin in circular motions until it lathers.
Rinse thoroughly
Rinse well with lukewarm water and follow with your toner, serum, or moisturizer.
Use morning & night · Suitable for daily use
Frequently Asked Questions
Is this face wash sulfate-free?
No — it contains a mild, low-irritation sulfate (Sodium Laureth Sulfate) alongside a gentle co-surfactant (Cocamidopropyl Betaine) to help it lather while keeping the formula gentle on skin. It's not marketed as sulfate-free.
Will it dry out my skin?
It's formulated to cleanse without stripping — Glycerin and Propylene Glycol help retain moisture while the surfactants clean. Most users don't experience the tight, dry feeling common with harsher face washes.
Can oily skin use this daily?
Yes. It's designed for daily morning and night use and helps manage everyday oil and impurities without over-drying skin.
Can I use this alongside Vitamin C or Retinol products?
Yes. As a cleanser, it doesn't interfere with actives you apply afterward — it simply preps clean, balanced skin for your toner, serum, or treatment products.
Is this suitable for sensitive skin?
It's pH balanced and formulated to be gentle, but if you have very reactive or eczema-prone skin, we recommend a patch test or checking with a dermatologist before regular use.
Do you offer Cash on Delivery?
Yes, Cash on Delivery is available across Pakistan, along with online payment options at checkout.